By Linh Nguyen Mai Khanh | March 31, 2017
Generally, the download numbers are often used as the basic method for measuring the success of an application. But frankly speaking, the download count is not really indicative of the app’s overall success.
High ranking on the charts might raise the recognition for your app, but it is not a firm guarantee for its success. It’s only the floating part, while there are so many hidden factors to find out. Additionally, the ranking is so unstable that once your concentration is dwindling, it can go down rapidly, which allows you a slight chance to make any solutions. And if you don’t know the disease, you cannot find its cure. There are a lot of other vital metrics the developers could use to get a true picture of an app’s performance.
Before you can pick which ones will work best for you, you need to figure out what information you want to dig into.
This will give you the insight into what audience the app appeals to and reasons for their downloads, so you can assess if it is reaching to the initial target audience. Thereby, you can make any necessary adjustment and updates to make it even more successful.
Not only the download numbers does matter, but also the interactions thereafter. It is crucial to understand some angles such as the average time the users spend interacting with the app, how regular they open it, what their favorite features are, where they’re struggling and what makes them quit. These are important figures to pay attention to. Knowing this kind of information will help you to evaluate how good and attractive is the experience your app has provided.
Knowing what people are saying about your app and their recommendations will let you enhance things that are working well and remove things that are scaring your users away.
Constantly tracking the feedbacks will notify you if there are some obstacles to user experience, errors or outdated features, leading to any possible updates not to waste the app idea.
If your app offers in-apps purchases or a paid version, it is essential to analyze the user behavior and buying habits. This will drive you to any incredible ideas to make your app more profitable. Using the right software can help you to deal with this.
Now you get the basic knowledge of full analysis of an app, we will not let you do the hard work without any technology help. That’s why we have come up with suggestions of some app analytic tools that are available and free on the market. There are tons of app analytics tools available that all do more or less different stuff. Whichever you choose has to meet your specific requirements and goals.
Appsee reveals information ranging from the total users of an app to the average session length and most desirable features. It also helps you to identify when and why users stop interacting or using your app. One magical function the app provide is it can record some of the user’s usage so you can look at the interaction and define errors.
The app has a user-friendly interface that makes the analysis less complicated.
When it comes to app analysis, Flurry is like the Facebook of social media. The app set the standard for mobile app analytics program development. Flurry Analytics is a complete toolkit to measure the caliber of an app. The program requires you use three lines of code to start getting analytical information on an app.
Flurry is a program that allows the user to customize the program in order to measure the most meaningful metrics for the developer. Users of Flurry can find out about demographics and other important statistics so the developer can increase the success of an app. The program works with Windows, Blackberry, Android, and iOS devices.
Google Mobile Analytics
It is a bless that Google Analytics now includes an app that can measure the statistics associated with a mobile application. With the app, the developer can witness user action, demographics, in-app purchase information, and more. If the developer makes a decision on how to monetize an app, there is Google Mobile available for iOS and Android platforms as well.
With mobile analytics through Google, users can find out about relevant users, traffic sources, real-time reports, flow visualizations, event tracking, exception and crash reports, and custom reports, all through a single program. The types of reports you can get out of Google Mobile Analytics include app profiles, and iOS and Android software development kits (SDKs).
Mixpanel is a mobile analytics resource supplying details on how a user discovers a mobile application, the location of the user, and details on how the user interacts with the app and for how long. Mixpanel relies on user surveys and A/B tests to generate the analytic results. The user of Mixpanel gets access to custom reports revealing information on user retention and engagement.
With Mixpanel, users can access whether or not advertising campaigns are working or if the user needs to change up the way they are marketing an application. The app can even tell the developer if users are sharing the mobile app under analysis.
There are no rules for you to use one, more than one, or even all of the above analytical tools to have a correct assessment of an application.
The magic of an app is that it can be updated. So any experienced developer knows that the initial launch of an app is not the end of the story. In fact, apps should always be put under a process of evolution and upgrading to ensure the long-term success. App analysis is an essential stage in that process.
To sum up, Mobytelab hopes that this article makes it easier to understand how the number of downloads has no reflection on the real success of an application. Therefore, if you attempt to determine the desirability of your app, relying on the number of downloads count is not enough. Make the best use of the above programs to get the insight of user behavior, interaction, the appealing features, as well as problems and issues with the application that require repair. This allows you to tweak the app to massively improve your results.
Once you thoroughly understand your users, it is possible to build customer loyalty, get them to spend more cash on in-app purchases and know how to update your app to make it more profitable, unique and functional. Carefully analyzes with these suggested tools will give the developer some hints about the necessary changes that can make him harvest a bumper crop from the app development.