4 Tips to Find a Good Name for Your App?

App Store Optimization

How to Find a Good Name for Your App
Mobytelab Team

Mobytelab Team

Posts a few seconds ago

The Importance of a Good App Name

As a study of the first quarter of 2021, there are around 3.48 million apps on Google Play for Android operation systems and around 2.22 million apps on the Apple Store for iOS. The number of apps is steadily growing, offering users an overwhelming amount of choices.

Thus, app builders have a very narrow window to make a favorable first impression on the potential users in order to raise the conversion rate. Users just have a quick look at your product name to be impressed and define what they can benefit from your mobile apps. Therefore, the app name plays a huge role in the app development process.

An app name, as well as an app logo, are the basis of its marketing strategy in mobile app development. The name of your app will follow your brand forever. Coming up with a creative and brandable name among millions of name products on mobile application platforms for your new mobile app is something worth investing time into.

Here are some tips to help you find a good name for your app.

4 Tips to Find a Good Name

After years of designing, building, publishing, and marketing apps on both Android and iOS marketplace, we collected the shortlist below of 4 Basic but Important Tips in naming your application that can help you move your app on a higher ranking.

1. Brainstorm ideas

There are 2 ways that you can keep in mind when starting.

Write Down Different Names

During the brainstorming session, selecting different names for apps that come to mind, let the ideas flow by researching descriptive words to best highlight the purpose of your app. Then you can discuss the prospects of all of them with your development team.

  • Firstly, your team select primary names and then check if available everywhere.
  • Then, you can also check whether the name is the right fit with the functionality of the app or not. Highlighting your app features and the main purpose of app and app benefits with users.
  • Think from a perspective of app growth to avoid changing the name of your app later because the name chosen had limited the app growth.
  • Selecting a suitable name among the names listed that is capable to become popular with the target audience.

By using different suggestions of the app, you can select the best sample that will best meet your requirements. In the research process, make sure you search the meanings of each word to ensure your potential names will resonate with the emotion you want with your intended audience.

User different keywords

Keyword research is probably the most crucial part of ASO. The algorithm in the Apple App Store uses popular keywords coming from the app title and subtitle in order to rank apps for specific search queries. This helps your app name get better in search.

Users often search for keywords to find an application. Using more different top keywords for your app helps to get a good app name and contributes to the app conversion rate.

You should search for target keywords and negative keywords which enables you to prevent your ads from matching to irrelevant search queries before naming your app and use them for explaining the functionality of your app in the name. Creating more long-tail keywords made from three to five words to better reflect how people make queries and target potential users and niche demographics since they are less competitive than generic keywords and more specific.

Besides, you can use some free keywords tools like

  • Keyword analysis helps to find out more most popular keywords and increase the conversions rate, highlights the vital marketing performance metrics but it requires time-consuming examination and decision-making to beat your keyword competition.
  • App Store Optimization tools that can help you find the right keywords for your keyword list, your app name. It helps you audit, optimizes the performance of your keywords, figures out some of your competitor’s keywords, and find new ones, and get insights on keywords rankings over time.

The characteristics you should prioritize to find the best keywords.

  • Keyword relevancy is the first and most important characteristic. It is crucial to choose keywords that describe the app’s main purpose and core functionality. The algorithm will boost your keyword rankings if you have a good conversion rate. In other words, make sure that if a user searches for a specific keyword that you’re targeting, they will download your app. You can create a successful app name for the app that will become successful in the app market by using a combination of different words along with main keywords,

  • Keyword Difficulty (competition) is the second characteristic you should prioritize in keyword research, which goes along with keyword rankings. In order to maximize your chances of high rankings, you should target keywords with the lowest competition possible.

  • Keyword Volume (Search Popularity) which you should take a look at and make your final selection. If you’re hesitating between multiple synonyms or similar keywords with about the same relevance and competition, choose the term with the highest volume of searches. It is always better to be in the top 10 results for an average-searched keyword than having a low ranking on a highly popular keyword.

2. Do Market Research

After brainstorming your own ideas, it’s time to take your time through market research. Doing market research is essential to build your own app in application development. Based on the market research you do, you can make better decisions about the app name.

App builders can use Google Keyword Planner for finding out what people search for and how many of them search for that. A great thing about Keyword Planner is that you don’t have to come up with ideas for search phrases yourself. It can make suggestions for search phrases based on some input you give it.

Furthermore, there are some other research tools supported by Google such as Google Analytics and Google Trends that marketers and analyzers can use

  • Google Analytics is a free research tool to analyze data for your business in one place.
  • Google Trends is a free data exploration tool that lets marketers better understand what audiences are interested in and curious about, in real-time. It shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period of time.

Checking the availability of the name and making sure that your app name or even part of the name isn’t already used. This applies not only to the App Stores but also to domain names and social media.

Check out your competitors, look at similar top-performing apps, and analyze them. What names are successful. You can use them for inspiration but be very careful of copyright words you can use.

3. Use ASO for finding app name

ASO is an abbreviation for App Store Optimization. It is just like Search Engine Optimisation (SEO) which is for websites, only app store optimization is for mobile apps. While ASO’s digital space is the app stores for iOS and Android devices, SEO’s are the web search (both desktop and mobile). SEO can be done for Google, Bing, Yahoo, etc. search engines. In order to measure the success of ASO, you have to take into account the following KPIs or metrics:

  • Keywords rankings
  • Top Charts rankings
  • Featured tracking
  • Conversion Rate to visit
  • Conversion Rate to download
  • User ratings & reviews
  • Organic search
  • Organic downloads (Explore / Browse)
  • Organic uplift
  • Revenue

When talking about ASO, two different types of factors can be identified: the on-metadata factors (App Name, Subtitle, Description, Keywords field,...) and the off-metadata ones (Downloads, Ratings & Reviews, Backlinks).

Finding the right App Store optimization relevant keywords for your app name is an important part of your marketing strategy in the app development process.

Keyword research is probably the most crucial part of ASO. The algorithm employed by the Apple App Store uses primarily a list of keywords coming from the app title and subtitle in order to rank apps for specific search queries.

Searching for the right keywords is an ongoing process. You need to know which best keywords are relevant and used most often by your target audience. They are especially important in the Apple App Store, as they are a key factor in search rankings.

Numbers of keywords need to be assigned to your app when submitting it to the App Stores, in the metadata field, but if your major keyword phrases are used in the title as well, you’ll get even better search results. However, be careful not to overdo it, it might be a reason for your app to be rejected on Google Play Store or the Apple Store.

The app name must be searchable among millions of applications on the App Store both on the App Store and Google Play. Even though the developers of those platforms are trying to improve the search engine and use self-learning technologies to show users the desired search results, it is still a problem to find a great app if it wasn’t named in a smart way.

As mentioned earlier in this article, a large portion of downloads is the result of a simple search. The best way to get organic traffic is to try and come up with short keywords and phrases that people are likely to use when searching for the service you are providing by keyword strategy. Then choose a name that aligns with those keywords.

4. Localize Your Name

A good app name should be easily pronounceable and be localized for the target audience in the world. If your app audience goes beyond our own borders, consider translating your app title, keywords lists, and description into the languages of your customers, but avoiding names that might be inappropriate in other target countries.

Adding metadata and new keywords targeted at different countries and languages can add up to your bottom line. Most people prefer browsing and searching for apps in their local language. And since users can change the settings of their App Store to the language they speak, developers need to prioritize their Android and iOS app name localization.

Localization of your app name is also one of the great tricks to increase your number of available keywords in the App Store which helps to choose the best name for your application. Apple allows you to submit primary keywords in various languages per country (in addition to English) in order to make a proper localization strategy.


Finding a good app name plays a key role in-app branding and the app development process. Without branding, it is impossible to sell your product. However, there are two key points you need to be sure about while starting brainstorming over your app name.

The first is marketing research. Focusing on the research market by using research tools, study your target audiences helps to choose a perfect name for your application.

The second core point is the quality of your product which creates a highly profitable business. No matter how catchy your app name is if its quality is low, your customers will not be satisfied with it. So, first of all, make sure that your product is good enough to be represented with a good name. Consequently, the organic search which is also known as natural search refers to unpaid search results of your app will be increased. On the other hand, the paid search results (PPC advertising), which are populated via an auction system are not necessary to be used. The organic search results are based on relevance to the user's search query, links and domain authority, and other organic ranking factors.

The perfect name has a chance to help you promote an app if only it really reflects the app’s features, philosophy, or user’s mindset. And the rest is about the creativity of your app name ideas!


Mobytelab focuses on software consultant, product design, UI/UX design, web & mobile application development and ASO.

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