MobyteLab News • Jan 4, 2018
The success of Uber has made a huge impact on the app development trend. As Uber has fueled up the hype, now the era of on-demand service apps has come. Developers are now zealously “uberifing” everything so the apps store are being filled up with the Uber-style on-demand services applications.
Should you place your bets on this sector? We will place you some useful information you need to know before making your decision.
An on-demand service app is a type of app model that receive customers’ demand on mobile and help providers to fulfill that demand through offline services. It is deployed and managed on a vendor’s cloud computing infrastructure and accessed by users over the Internet when and where needed.
The on-demand service app model (Cre: Appliconic)
Why does it work?
It is an evident truth that consumers are usually impatient. The original way of buying online can be exhausting and time-consuming! So businesses are continuously speeding up the delivery process in order to retain their loyal customer base. Here come the on-demand mobile app services to remove the frustration of waiting and taking many steps and deliver a painless experience for the customers.
The advantage of using on-demand services on mobile apps is that they can perform tasks on demand, via the real-time provisioning of goods and services, from food delivery to a ride, from home services to even babysitting. The key difference between consumers buying online and on-demand mobile service is speed and convenience of delivery. Customers order the thing they want using their mobile (or other devices) and get goods or services delivered to their doorstep in a short space of time.
This system, therefore, encourages consumers to do shopping more for anything, anywhere, at any time. Therefore, service providers will need to look at the delivery model and adapt through the implementation of smart technology to take their offering to the next level and remain competitive. Otherwise, they will lose their valuable customers to competitors and new start-ups.
Thanks to the exponential smartphone uptake and rapid technology development, the new dawn of On Demand Mobile Services has risen!
The On Demand service now has covered in different industries. Here are some most salient categories of on-demand apps that are built based on Uber model:
– Home services
– Food & Dining
– Food & Beverages
– Travel & Hospitality
– Health & Beauty
On-demand services have covered a lot of categories
4 Steps to build a successful on-demand app
1. Come up with an idea that solves common problems
On-demand apps approach the corner of tasks that people need to do anyway, but with the app support, they can do it in a more efficient and time-saving way.
So to start a new idea, just think of the things you do on a daily basis and list out things that could be improved by the touch of technology.
However, not every problem is a real problem. The problem should be frequent, not seasonal. For example, a car wash service app has the small chance to succeed as customers probably didn’t need a car wash every day. Maybe two weeks, or a month. But people need their clothes to be washed more regularly. So a laundry service would be very useful.
A marketplace for town cars like Uber is something people need to do daily, or even multiple times per day, providing they can afford. So if you are planning a similar service, ask yourself, is this a service that addresses a common everyday problem?
2. Dig into a current stagnant market
This approach is viable as it does not require creating a new market or ground-breaking ideas. You totally can disrupt markets that haven’t seen innovation for years.
Entrepreneurs who are typically drawn to grand ideas may miss opportunities in markets that seem tedious. These markets are often scattered and lack transparency in pricing and standards. Being able to provide even a small improvement can revolutionize the industry.
3. Find ways to protect customers’ information
When enabling real-time communications, it’s a good approach to help your customers know that their information is private. You will still have access to your users’ contact information, but there’s no need for the individual provider to have it. The provider just needs the customer’s first name and a way to contact you.
To act as an intermediary, you must be responsible for controlling the full communication to protect both parties, by involving yourself in the communication and decide when it’s appropriate for them to communicate and flow with dedicated numbers or other solutions.
4. Use digital marketing
Since on-demand services are so reliant on technology, mastering digital marketing will be crucial to gaining new customers. Digital marketing also gives startups the chance to display their personalities.
Many on-demand services offer generous promotions and discounts when first launching. Or you can gain new customers through referral programs that encourage existing customers to invite their friends to join.
Building on-demand services require the love for efficiency. To make a successful on-demand services app that is loved by users, remember one formula: Make their lives easier!
Uber is probably the best well-known on-demand mobile service provider and their meteoric rise to success has been phenomenal. But if you succeed in creating the Uber of a new market, you can also reap enormous value for your business.
The on-demand service seems to continue to thrive in 2017. With the extension of mobile app users and the availability of Internet connection, we soon will live the world with Uber for everything. Whichever corner consumers have a demand on, you can start your on-demand service there. Although there are still a lot of potentials, the gold mine is sure to be exhausted in the near future, so hurry up and validate your on-demand app idea now!